We all know that there are hundreds of articles all over the internet on, “How To Be An Entrepreneur.” The all telling people to do the same things. It was soon realized after reading back to back articles that I had to think outside the box. What was it that I actually witness entrepreneurs do to build their brands as well as consider if that technique would work for my product or service. I couldn’t learn and succeed from the same basics that were being published over and over again. So, I decided to write my own rules based on my real life and personal business needs and experiences.
I’m often inboxed on social media by people who have followed me for years, and more recently people will read a comment I made somewhere on the internet then inbox me genuinely wanting to learn more about entrepreneurship.
These methods aren’t actually unconventional, they are simply entrepreneurial strategies actually that work.
Understand if your idea is worth you investing in.
Research if there is an existing market for this product/service, or if it’s something people would even want. What is it that people in that marketing group are looking for? What is something unique that you can provide them with (what’s missing from that market)? These are some of the questions to ask yourself.
Hire a good photographer.
I started off this way, then I took a photography class to cut cost and capture my products the way I wanted them to be perceived. Your products should look, “picture perfect,” and your company employee photos should make people want to learn more about such a professional looking group.
Use: Words that attract customers.
If you look this up online you will find articles on ‘psychologically attractive words’. Remember, advertising is a science. Words are known, by our ancestors as well as today’s titled psychologist, to neurologically send off positive signals in the brain when looked at.
Use: Colors that attract customers.
Your brand logo, the uniforms your employees wear, your social media posts, should use colors that make people attentive psychologically. The same effect as mentioned above.
Attend conferences over networking events.
When it became known that cannabis would be soon legalized in Oakland, California, there was this wave of cannabis networking events for projected licencees. Most didn’t know enough information to share with another individual. With cannabis conferences this is where major cannabis brand CEO’s would attend, agreeing political figures have been at such gatherings, and valuable info packets would be given out.
Some conferences you have to pay for and some are free, but typically they are more of an investment.
Reply in detail to negative reviews and unsatisfied clients.
And STILL thank them for their business. (You can’t and wont please everyone.)
In your response use words such as: “We appreciate your investment in our company and we understand your reason(s) for contacting us.”
As opposed to: “We apologize for the inconvenience.” How many times have you heard companies say this? It no longer holds real weight to a persons dissatisfaction, and it sounds like a robotic, generic, cliche customer service response.
Look, the customer isn’t always right, but their concerns should be valued and respected.
Listening to criticism.
I was told around 2014 that my art looked like “something that should be on a t-shirt”. I was offended. And hurt by such words. I let it sink in and took it as constructive criticism. I made it a personal goal to improve and have my art in galleries and by 2015 I was in multiple locations around the Bay Area.
You are your first “Brand Ambassador.”
Inform people of this awesomely-amazing company and don’t mention to them you are the actual owner. (This is a good time to hand out your business card.) People will take this as you are a satisfied customer and good ratings attracts new clients.
If I meet stranger Bob, and Bob tells me, “I own a tire shop called ‘Best Tires’. It’s right there on 23rd street.” That doesn’t interest me as much as random Susan who says, “I just had my tires done at ‘Best Tires’ and they did an AMAZING job. Fast service too!”
Think of it this way big companies hire spokespeople to boast about their company. Be your own spokesman.
Pay attention to similar brands.
Coca-Cola dates back to starting in 1886, Pepsi started in 1894. Same products, both successful.
Don’t say “yes” to every invitation or every client. Working with companies that don’t fit your ethics, or standards that you wish to be associated with can do more harm than good. We constantly see major brands announce they are no longer in partnership with other brands who have lacked inclusion of some kind or have made bad press.
Entrepreneurs of Multiple Endeavors
Don’t cross market your brands.
If you offer resume writing don’t advertise your massage therapy gig at the same time. Those aren’t the same markets. I have been given business cards that will show multiple services the entrepreneur does and I wont remember which one I was given the card for. When talking with people, stay specific to the conversation topic, people do not need to know everything you do for a living.
Naked Juice, the popular fruit smoothie brand found in almost every grocery store is owned by Pepsi Co. Though they are both drinks, you will not see them advertised at the same time. This company is profiting from two different markets, the healthy crowd and the soda loving crowd at the same time.
Sales & Sells
Don’t say yes to every vending opportunity.
Every opportunity isn’t an opportunity. There are too many event hosts who will invite people to an event and say that it can help them with “exposure.” But then the vendor sits there at the event awkwardly for hours with people purposely avoiding eye contact and walking a bit away from that particular booth/kiosk because its not a product or service they came to the event for.
You wouldn’t see quilted blankets sold at a tech event. Sounds extreme doesn’t it? But these are the things that I have actually witnessed. Sometimes opposites DON’T attract.
Purchase a car magnet.
Now with this one, have it I’d have it done by a car magnet company if you are not computer/design savvy. If you design it yourself make sure it’s legible to someone walking by, as well a person in a car next to you. Most websites online do have a very easy to use design tool that almost anyone can work with. The GREAT thing about a car magnet is that it works for any type of business, it’s removable, and they come in different sizes. The BEST thing is that its free advertisement.
Earthy Realists GOLDEN RULE TO ENTREPRENEURSHIP:
I don’t believe that everyone is cut out for entrepreneurship. Because it’s not for everyone. But I do believe it’s for those who have an underlying reason for their product or service as well as the will to keep learning.
The goal isn’t to merely, “Be so good that they can’t ignore you”
It is actually to: Be so good that it’s THEIR PERSONAL GOAL to work with you.
“Pay It Forward” To Another Ambitions Entrepreneur By Sharing This Article. They will thank you for it.
Best Regards & Many Successes To You.
Earthy Realist Is Sponsored By Oasis Art Design – Oasis Art Design is a creative production and directing company leading the concept-vision of business locations and creative enthusiasts. Consulting to improve and enhance.